Everything you need to know about ITVX

What is ITVX?

ITVX features ITV’s live channels and free ad-supported streaming channels, premiering exclusive new content on ITVX before putting it on ITV linear some months later. That means ITVX subscribers can get the freshest content first!  

ITVX is also viewer-led, which means viewers can either choose to watch free content with adverts, or they can opt to trade up a tier to watch all that content ad-free, along with thousands more bonus hours of boxsets and telly from other partner content, such as BritBox.   

Has ITVX replaced ITV Hub? 

Now ITVX has launched, it replaces ITV Hub, but that just means even more content for you to enjoy!  

Put it this way: ITV Hub had 4,000 hours of content, whereas ITVX has around 10,000 hours at launch – so it’ll be all the telly you love, plus lots more to enjoy!   

BritBox will also be sticking around as a standalone subscription service even after the launch of ITVX, though some BritBox box sets will also be available on ITVX.   

Carolyn McCall, ITV’s Chief Executive said:  

"The digital acceleration we are announcing today builds on everything we have achieved in phase one of our More Than TV strategy. ITVX will be a free service supported by adverts, with a compelling subscription proposition. This is fantastic for viewers - it will provide a simplified and seamless experience with thousands of hours of free content made up of both library and original exclusive content. The subscription tier will provide a premium offering and includes all of the content ad-free as well as BritBox and future SVOD content partners.  

“We are supercharging our streaming business, fundamentally shifting our focus to think digital first, as well as optimising our broadcast channels, by continuing to attract unrivalled mass audiences. In doing so we are responding to changing viewing habits, but also the evolving needs from our advertisers. This will enable ITV to continue to be both commercial viewers and advertisers’ first choice.”  

Kevin Lygo, ITV’s Managing Director of Media and Entertainment also noted how much our viewing habits have shifted, particularly over lockdown, and how this has influenced the decision to launch ITVX:  

“Viewing habits are changing rapidly and ITV has exciting plans which we are announcing today to really scale up our streaming ambitions, offering viewers a service with more fresh, free content dropping every week than anywhere else.  

“Our broadcast channels are very important to what we do, and we are still focused on delivering what ITV does better than anyone in commercial TV - creating programmes that bring audiences together - in-the-moment, in their millions, for that shared viewing, scheduled TV experience.  

“However we know we have to deliver our programmes to as many people as possible in all the ways they want to watch them, and going forward viewers will now see a wide array of shows premiering first on ITVX, which is the cornerstone of ITV’s digital acceleration.” 

Is ITVX free?  

Whether you pay or use ITVX for free or not is up to you! ITVX is the first-ever UK streaming service that has the flexibility of free content with ads, or the option to go ad-free and gain access to even more content with a paid subscription. Plus, paid subscribers will have access to BritBox within the ITVX app.  

Psst, there's also a free trial if you want to give that a go...

What’s on ITVX?  

ITVX has at least 10,000 hours of content available at launch, so you’ll be spoilt for choice! Plus, ITV has promised exclusive new content dropped every week, meaning there will be more new telly on offer than any other UK on-demand platform.   

As well as exclusive new series launching every week, there will also be tons of UK and US drama, documentaries, reality TV, comedy, films, sports, box sets, and much more to get stuck into.   

ITVX also has content from BritBox, which is currently the home of tons of classic British box sets from the likes of BBC, Channel 4, and Channel 5.   

To help you sort through all this fantastic telly, ITVX will have ‘FAST Channels’, which stands for Free Ad-supported TV Channels. In other words, they’ll have themed channels that will have specially curated content based on what’s hot right now, such as ‘90s Favourites’ or ‘True Crime.’   

Here’s just a peek at some of the content for us to enjoy on ITVX:  

DRAMA ON ITVX: 

A Spy Among Friends  

ITVX Exclusive 

Starring Damian Lewis and Guy Pearce, this new limited series is based on Ben Macintyre’s bestseller which tells the true story of spies and friends Nicholas Elliot and Kim Philby, one of which turned out to be betraying the other for their whole friendship during the height of the Cold War. Find out more about A Spy Among Friends.  

The Confessions of Frannie Langton 

ITVX Exclusive 

Another drama based on an award-winning novel, this time from Sara Collins, The Confessions of Frannie Langton is a gothic tale following the life of a former slave who has come to England and is now fighting to tell her own story and live by her own rules in this dark and brooding murder mystery. Starring Karla-Simone Spence as Frannie, Sophie Cookson as her mistress Madame Marguerite Benham and Patrick Martins as Laddie Lightning, this looks like it’ll be a great watch for fans of Gentleman Jack.   

Litvinenko  

ITVX Exclusive 

David Tennant stars in this new four-part drama as Alexander Litvinenko, the former Russian Federal Security Services and KGB officer whose shocking death from polonium poisoning on British soil in 2006 triggered one of the most dangerous and complex investigations the Metropolitan Police have ever taken on. As well as this case, the drama will look at the murder from the perspective of Litvinenko’s widow, Marine (Margarita Levieva), who fought to have the Russian State’s involvement in her husband’s death acknowledged and his killers named.   

Nolly   

ITVX Exclusive 

Acclaimed writer Russell T Davies created Nolly as a love letter to beloved soap operas, the biopic following the life of actress Noele Gordon who played the role of Meg Mortimer in the long running British soap, Crossroads. With Helena Bonham Carter taking on the role of Nolly, this is definitely one to watch out for.   

Without Sin 

ITVX Exclusive 

Don’t miss this gripping three-part thriller. Starring Vicky McClure and Johnny Harris, Without Sin follows the strange relationship that forms between a grieving mother and the man convicted of murdering her daughter. 

Tell Me Everything 

ITVX Exclusive 

This coming-of-age drama explores the stresses of mental health on teens today as they search for discovery their identities, sexualities and sense of self in a social media age. Full of laughs, tenderness and darkness, the new drama stars emerging young talent including Eden H Davies, Spike Fearn, Lauryn Ajufo, Carla Woodcock and Tessa Lucille.  

Riches 

ITVX Exclusive  

In this new British drama we meet the brash, uber-successful Richards family following some devastating news that causes a tense power struggle to emerge within the family unit. As secrets rise to the surface the stakes only get higher as everything they’ve built becomes at risk... 

Plebs: Soldiers of Rome 

ITVX Exclusive 

That’s right, Plebs is back! Follow three young men trying to make their way in ancient Rome in this hilarious feature-length comedy, starring Ryan Sampson, Tom Basden, Tom Rosenthal, Joel Fry and Jonathan Painting.  

ENTERTAINMENT + REALITY TV ON ITVX 

Ekin-Su & Davide: Road to Love 

Follow Love Island 2022 winners Davide and Ekin-Su as they take off on a romantic tour of Italy and Turkey to visit their home countries and meet their families! Find the complete boxset of Ekin-Su & Davide: Road to Love on ITVX.  

The Real Housewives of Salt Lake City, S2 

The Real Housewives of Salt Lake City are back, and more glam than ever. Follow the lives and drama of the glitzy housewives of Utah every week on ITVX.  

Georgia & Tommy: Baby Steps, S3 

TOWIE’s favourite couple are back for a third season as they face the highs and lows of parenthood together.  

Loaded in Paradise 

In this explosive new game show, party-loving duos will race between Greece’s Aegean Islands with €50K to spend and live it up with – the only catch? They mustn’t get caught.  

SPORT ON ITVX: 

The Qatar FIFA World Cup 2022 

20th November – 18th December  

The most famous football event returns in Qatar as the world’s greatest football teams go head-to-head to win the world championship. You can watch the matches live on ITV and BBC – stay tuned to find out more about the matches to come!  
 

DOCUMENTARIES ON ITVX: 

A Year on Planet Earth  

ITVX Exclusive

Narrated by Stephen Fry with a team of multi-award-winning creators including Tom Hugh-Jones (Planet Earth II) and Dr Martha Holmes (Blue Planet), this ambitious new documentary explores stories from every corner of the world and unfolds almost like a drama on the backdrop of natural history.   

The Case Against Cosby  

This new two-part documentary will uncover new and disturbing truths in the case of Bill Cosby and the sexual assault accusations against him. Following Andrea Constand, the only survivor whose case was able to be tried in court, it looks at Andrea’s journey for justice as well as the many other women who have finally been able to come forward and tell their stories publicly.   

ITVX BOXSETS: 

Watch whole seasons of your favourite shows on ITVX, including: 

• Broadchurch 

• Unforgotten 

• Mr Bean 

• Benidorm 

• Marcella, S1+2 

• Footballers Wives 

• Wire In The Blood 

• Secret Diary of a Cali Girl 

Stay tuned for more ITVX updates!